May 29, 2022

What Crypto Affiliates Need to do in 2022

Crypto Crisis - What Crypto Affiliates Need to Know

Cryptocurrencies like Bitcoin, Litecoin and Ethereum have dominated headlines in the financial press this month. The crypto markets went into freefall on the 10th of May and have lost almost two trillion dollars in value. The price of Bitcoin has been halved while the so-called stablecoin Luna crashed and its counterpart Tether wobbled below the $1 line. 

Crypto affiliates earned extremely high commissions in recent years. The markets peaked at $3.1 trillion in November 2021, and online brokers were competing to sign up the rush of new traders. Successful online crypto affiliates rode the crypto bull market and profited from trader enthusiasm for unregulated, decentralized digital currencies. 

The big question for crypto affiliates in 2022 is whether the formerly lucrative crypto markets will continue to attract online traders. The global financial situation is currently unpredictable. If investor confidence is shaken and major institutions shy away from cryptocurrencies, previously thriving markets could be reduced to a niche financial interest. 

We’ll look at the reasons for the crypto crash and whether the market is likely to bounce back in the summer and autumn of 2022. We’ll assess the medium-term prospects for crypto affiliates who want to make money promoting cryptocurrencies. 

Why did the Cryptocurrency Markets Crash?

The majority of cryptocurrency traders are men aged 18 – 29. This trading demographic sets itself ambitious financial goals, trades aggressively, and displays impulsive behaviour compared to other types of investors. Many crypto traders are also relatively inexperienced investors. They’re constantly exposed to a flood of real-time information on social media and financial news feeds. 

Trader sentiment and investor trends in the cryptomarkets can be sudden and rapid. When there was a loss of investor confidence in the stablecoin TerraUSD (UST), the sentiment went viral. Investors panicked and tried to pull out their money. There was a 21st century digital equivalent of an old fashioned bank run. TerraUSD, a $60 billion project, crashed in record time. 

Several investors were bankrupted, and the crash sent shockwaves through the entire global cryptocurrency market. There was a knock-on effect that slashed market capitalization by over two thirds. Earlier this year, there was serious speculation that Bitcoin might reach the $100k line. Mid-May, it is below $30k. The markets are shaken, traders and investors are hurting, and major financial institutions are suddenly more sceptical about cryptos again. 

Can I Make Money as a Crypto Affiliate in 2022?

Cryptos are a relatively new form of a financial asset. They only really began to gain mainstream acceptance in 2021, and plenty of financial experts still don’t rate them as a long-term prospect. The good news is that the markets are still trading despite the crash. Online brokers like AvaTrade are operating as usual and continue to offer over a dozen best-known cryptos.

The most popular digital currencies like Bitcoin are inherently volatile. Their volatility creates exceptionally profitable trading opportunities and leads to major reverses. On the 13th of March 2020, Bitcoin prices dropped below $4,000 – after trading at over $10,000 during the previous month. The market crash led to a rush of signups at online brokers, as new traders snapped up BTC at its temporarily low price. 

  • 1st January 2019, BTC traded at $3,747, down 81% from its previous record high.
  • 19th January 2021, BTC rose $5,000 in a single hour on the strength of a tweet by Elon Musk

Bitcoin has displayed rollercoaster volatility over the last couple of years. In July 2021, it slumped to $29,668 (the same range as May 2022 prices). Four months later, on 9th November 202, BTC peaked at $67,344. 

It’s clear from historical data that Bitcoin can recover its value after sudden plunges. Other cryptos have a different level of volatility but also follow basic market principles. The main question is whether investor confidence has been fatally shaken in cryptos as an asset class. If the answer is no, crypto affiliates can potentially continue to earn high profits in 2022. 

How do I Promote Cryptos as an Affiliate?

So how do I promote cryptos as an affiliate? Well, this month, the crypto crash burned a lot of investors and raised the issue of whether cryptos are a dangerous bubble, a financial delusion, or even just a giant Ponzi scheme. It’s early days, but the markets absorb the losses. The crypto markets have lost 2/3rds of their market capitalization almost overnight, but the situation appears to be stabilizing. The traders who didn’t cut and run seem to be taking a long term perspective and holding on to their assets.

When promoting cryptos as an affiliate, you should remember the core trader demographic – men in their twenties. Indeed, the online trading platforms appeal to plenty of women and older men, but most of your high converting traffic will be young males. They are willing to accept risks in the pursuit of fast profits. Your marketing materials, content and campaigns need to resonate with them. 

5 Key Points for Promoting Cryptos as an Affiliate in 2022

  1. Present volatility as a positive aspect of cryptocurrencies.
  2. Target people who’ll consider buying now in the hope of a future price rise.
  3. Promote any news event that shows cryptos positively, e.g. governments or major institutions adopting cryptos.
  4. Look for credible financial commentary about future crypto price rises and incorporate it into your content, especially on social media. 
  5. Use historical data in your content. It would help if you showed traders that cryptos could perform like a yoyo asset. Financial charts are ideal for this. 

An excellent way to promote cryptos as an affiliate is to use two content strategies. Many potential crypto traders have relatively short attention spans and don’t respond well to a mass of complex content. You need to present critical data in bite-sized chunks and keep it exciting and relevant. High converting marketing materials should be visually stimulating, persuasive and incentive-based. Your traffic is more likely to click on your affiliate links if they see an immediate reward. 

At the other end of the spectrum are potential traders who have the patience and the interest to absorb detailed content. They want technical and fundamental analysis and are willing to invest time and effort to understand the markets and find effective trading strategies. They will read blog posts, newsletters, market analyses and trading tutorials. The quality of your content will make a huge difference (and is a prerequisite for SEO anyway). Hire a financial content writer if you need to. 

Should I Promote Cryptos this Year?

It’s difficult to predict precisely how the cryptomarkets will develop during the rest of 2022 and beyond. The consensus is that the markets took a hard knock, but it wasn’t hard enough to shatter wider investor confidence. There is still plenty of trader appetite for cryptos like Bitcoin. It’s worth actively promoting cryptos. Experiment with new campaigns and engage personally with your traffic and active traders. You can adjust your campaigns to address trader concerns and expectations if you can understand trader sentiment and mood. 

FAQ

Do AvaPartner Pay Commissions for Crypto Traffic?

Yes, AvaTrade continues to offer an excellent selection of the most popular cryptocurrencies. They are keen to sign up new traders, and AvaPartner is ready to pay high commissions for quality traffic. You can negotiate your commission plan from the basic CPA, Dynamic CPA, RevShare and Master Affiliate models. The crypto market is still a trillion-dollar concern and will likely rebound and gain new market capitalization. There is a tremendous amount of money in circulation, and you can earn high profits as a crypto affiliate. Talk to AvaPartner today about becoming a high earning affiliate partner.

Can I Find High-Quality Crypto Traffic after the Crash?

What we’ve seen so far suggests plenty of high-quality crypto traffic around. The crypto markets are generating non-stop headlines in the financial media and social media. As long as people see a chance to make money, they will be keen to trade. All that’s changed is the market conditions. If you can adjust your content and marketing campaigns to the new trading environment, you’ll find plenty of high-quality traffic and make high profits. Successful affiliates identify the positives in every market situation and promote them energetically.

Should I become a Forex Affiliate or a Crypto Affiliate?

The forex markets and crypto markets are similar and attract similar traffic. You can easily promote both and increase your potential profits. Your emphasis on forex and cryptos will depend on your existing affiliate sites and social media profiles. The forex markets are enormous, and it’s easy to promote regulated brokers like AvaTrade successfully. If you see that BTC is falling, try promoting a bullish fiat currency as an alternative. If you’re with AvaTrade, you can also launch creatives promoting Gold, Oil or major stocks. Crypto traders love trading and want to make money; they respond positively to new forex and other financial opportunities.

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