Landing Pages are potentially an amazing conversion tool for affiliate marketers. If you do it correctly, a high proportion of your traffic will be interested in continuing further into your conversion funnel. This blog post will explore the basics of creating powerful, high-converting landing pages that get results. But before we begin, it’s worth looking at the actual subjects and content of landing pages.
One of the keys to success as a Forex or CFD affiliate is to stay updated with current market conditions, financial news, and trader concerns. You can have the most beautifully designed and fully functional landing pages in the world, but if the actual content doesn’t resonate with prospective traders, you won’t get the return on investment that you’re looking for.
It definitely pays to subscribe to several financial news feeds and get a steady stream of relevant info straight to your inbox or screen. If you’re organized, you can quickly produce landing pages to capitalize on breaking news or major financial trends. Even if there isn’t much-breaking news (and there usually is), you can explore ongoing issues like inflation or commodity prices.
Another good marketing tactic is to subscribe to the AvaTrade economic calendar and create a schedule of regular financial events. You can then create (and A/B test) templates for landing pages to cover events like the FOMC, Non-Farm Payroll employment figures, CPI reports, central bank interest rate decisions, etc. These will give you core subjects to optimize and adjust for each marketing campaign.
2023 is producing some great marketing opportunities with concerns about interest rates, the housing market, the price of commodities, and the future of the US dollar. All these subjects are interesting for online traders and can be a great way to draw potential high-value traders into your conversion funnel. If you can make the conversion on the landing page, you can consider yourself an expert affiliate marketer!
Landing Pages for Forex Affiliates
As an affiliate marketer especially if you are a Forex affiliate, it isn’t enough to get people to visit your site. They need to take action. Your landing page should be laser-focused on conversions and give visitors what they are searching for. Optimize your landing pages so visitors will click and sign up. Follow these 6 tips so your pages will help you increase your Forex affiliate commissions!
#1 Clear Focused Text
Text for landing pages should be sharp, focused, and to the point. There should be zero tolerance for fluff. Leave discussions for blogs. Every aspect of the landing page should be designed to guide the visitor to take action.
The landing page text should fulfill expectations. If the visitor clicked on the link because they wanted to sign up for your partner broker’s services, they should see only the signup form. Instead of a wordy description, concise bullet points stating features and benefits are more useful to your audience.
Once potential leads are interested, don’t distract them with details. State your partner broker’s services as simply and directly as possible while providing all of the information they need to take action.
#2 SEO Optimization
You can’t make conversions until people find their way to the landing page. This will happen if you have SEO-optimized text. This means incorporating keywords into your written content that most closely match the actual search terms people use when they are looking for services offered by your partner broker.
Using long-term keywords correctly will definitely bring you more traffic. This means conducting SEO research to find the most frequently used search terms or keywords. Incorporating these keyword phrases across every platform, including your social media posts, blogs, and landing pages will help lead potential leads right to your call to action.
SEO research and implementation is not a one-time task but should be continually updated. Periodically research new keywords and revise written content to reflect these updates. This will keep your text fresh, optimized, and primed to attract visitors and encourage conversions.
#3 Sleek, User-Friendly Format
In addition to clean, directly worded text, the affiliate marketing landing page format should be streamlined and user-friendly. The format should be centered on furthering the customer’s journey and taking them to their destination (your Forex affiliate link). This means placing headings, tabs, and affiliate links in a way that will answer the following questions:
- How will this broker help me reach my trading goals?
- Can I depend on this broker?
- Does this broker offer support and tools that will enhance my trading?
Don’t just attempt to answer these questions in words, but through an effective affiliate marketing web design. Position text, images, buttons and affiliate links in a way that will guide potential leads on a clear path whose destination is your partner broker.
Don’t clutter the landing page with elements you may think are important but which may take the visitor farther away. Remember that once a potential lead is on the landing page, you have them where you want them- one click away from signing up. Avoid linking to a review site or a social media page that will lead them in the opposite direction.
#4 Engaging Images
Images strike the emotional centers of our brains immediately. A person is likely to click on an affiliate link or a button as an instinctive response to an image that touches or inspires them. This is why you should choose your landing page images carefully. This means not cutting corners and relying on stock photo images. Find an image that will truly speak to your audience.
As a Forex affiliate marketer, you may visit competing sites and see plenty of stock photos of stacks of dollars or overly excited people in suits. These images should be avoided the way fluff and cliches should be avoided in text.
Take some time and observe what images your marketing personas tend to react to. What pictures related to financial services get the most likes and shares on social media? What visual content has created conversions in the past?
Think about images that create an emotional response. Instead of the typical piggy banks and professional-looking people, perhaps choose original images and colors that represent security, peace of mind, wealth or whatever your potential leads are aiming for.
#5 Clear Call to Action
The focal point of the landing page is the call to action, and the goal of the page is to get visitors to click on the button or the link that will lead them to your broker partner.
Therefore, the call to action should be set apart and highlighted on the landing page. This means the font and color should be bolder and distinct from the rest of the page to draw the eye to the target right away.
Analyze every aspect of your affiliate marketing landing page and ask, “How does this lead the visitor directly to the call to action?” This can be through psychological, and emotional elements in the texts and the images, as well as directly appealing to their self-interest and openly highlighting the advantages of taking action. Anything on the landing page that distracts from the call to action should be eliminated.
Include a sentence close to the call to action offering an incentive. For instance, “Sign Up Now, and we will explain to you how to use the new trading app!” Presenting this exciting bonus of learning how to use another trading tool will encourage people to sign up because it is something valuable offered at no cost. And if it is a dedicated brokerage you have partnered with, such as AvaPartner
#6 Speed Up Loading Time
You can revamp the text, images, and design of your affiliate marketing landing page, but if the loading time is slow, your potential leads will give up and move on. It is amazing how readily people will give up on signing up for things online because a page loads slowly.
How important is speed? It can make all the difference in your affiliate marketing success, according to a Financial Times Survey, which found that a delay in page loading affects the way visitors interact with a site, no matter how small.
- A 1-second delay reduced the number of articles a visitor read by 4.9%
- A 3-second delay reduced this amount by 7.9%
- One out of five shoppers abandons carts because of slow loading times.
Test your landing page to ensure that loading is fast. Look at the quality of your hosting and take location into account. Choose a server that is close to where many of your potential leads are located. For instance, if your partner broker focuses on cfd affiliates which are popular with European traders, select a server in the UK or continental Europe.
Also, avoid using multiple high-resolution images that can take longer to load. Use a CDS or Content Delivery Network to help pictures and other elements on your landing page load faster.
Optimize Your Landing Pages to Increase Conversions!
The number of your unique visitors may be up, but that may not do anything to your bottom line. The name of the game is to increase conversions. Your broker partner will get new clients, and you will receive commissions only if people actually sign up for the service.
When the visitors are on the landing page, you have them by the scruff of the neck. Do not, under any circumstances, let go, but make sure they take that last step of signing up. Otherwise, all of your other marketing efforts will be wasted.
Optimizing your landing pages by simplifying and focusing content, strategically placing keywords and images, and focusing on your call-to-action affiliate links and buttons will help you achieve your marketing goals. Speeding up loading times and making your landing page user-friendly will increase the number of visitors who will follow through and sign up.
Use tried and true affiliate marketing tools that will refine your landing page. AvaPartner offers a selection of marketing solutions that will increase conversions and commissions.
What is an affiliate landing page?
An affiliate landing page is a standalone page that is used as part of a digital marketing campaign. It’s where traffic lands after clicking a link in an email, or on Google ads, or on social media channels like YouTube, Facebook, Instagram and Twitter etc. An affiliate landing page has a specific goal as part of a conversion funnel. It is usually designed to persuade the visitor to sign up with an online broker. LPs are an important part of your marketing strategy. If they’re well designed, they are a powerful conversion tool.
Do I need an affiliate landing page?
If you’re running social media campaigns, PPC campaigns and Google Ads, you will need a landing page. In fact you may need more than one if you’re ready to begin A/B testing. As an affiliate partner, you’re competing for traffic and you need to convert that traffic. A good landing page will lock visitors into your conversion funnel and turn them into solid leads. Landing pages are one of your single most powerful persuasion tools as a digital marketer. If you use them effectively, you will quickly recoup the initial design expenses.
Can I create my own affiliate landing page?
That depends entirely on your own skill set and how much spare time you have. If you want to create an affiliate landing page, the first thing you should do is talk to your affiliate partner program. They should be able to offer all kinds of good advice about design, content, optimization and technical issues. They may be willing to provide you with a landing page, or recommend designers. There are online tools for building basic landing pages, but unless you’re an expert, it’s probably better to get some professional help.