In some respects, 2023 hasn’t been a great year for social media (or at least for the major platforms and the companies behind them). Twitter has been through turmoil and a controversial change of ownership that has resulted in a loss of advertising revenues. Facebook and Meta are facing regulatory problems, and TikTok is a target for legislators in the US and other jurisdictions.
The good news is that social media is still an amazing tool for Forex and CFD affiliate partners. It’s a quick and convenient way to reach out and connect with thousands – even millions of people – and to get exposure for your affiliate links. This blog post will explore exactly how to do that, but before we begin, it may be helpful to talk very briefly about affiliate links and why they are important.
What is a Forex Affiliate Link?
When you sign up with a top-quality partner program, they’ll give you unique affiliate links to embed in your content. When people click on your links and go on to become active traders, you’ll automatically earn a commission. Your profits are displayed on your secure affiliate dashboard, and you can check the performance of your links at any time.
Obviously, it’s vital to publish your links in the best possible location and with high-converting content. Each link is a bridge that you need to persuade your traffic to cross – and earn money for you. When you launch social media campaigns or publish guest posts on other people’s sites and blogs, your embedded links may simply be backlinks to a landing page or your website. It will depend on how you structure your conversion funnel.
The main requirement in 2023 is that your links be embedded in informative, high-value content and positioned in a logical location that is pleasing to the eye and encourages the user to actually click on the link. When you’re placing links on social media creatives, keep the text short and present the link as an opportunity to learn or earn more.
Social Media, Links, and Forex Marketing
To succeed as a trading affiliate, you must be able to drive traffic, simply because traffic leads to conversions. So, the big question is, how do you reach this goal of driving traffic to your affiliate links? You can place affiliate links in many different places on the internet, but in today’s post, we are going to discuss how to promote your affiliate links using social media.
You see, Instagram and Facebook are not just places where people share photos of their dinner. People also want solutions for how to invest their money and ways they can benefit from market changes and financial news. Social media is swarming with potential referrals and clients hungry for new opportunities.
Social media adds a human touch, lets people know who you are, and is one of the best ways to promote Forex and CFD affiliate links. Successful affiliate marketing starts by creating trust. And the truth of the matter is there is no better place to build trust.
Social media is about connecting with people and creating a following. These people follow you and listen to what you say, and then you increase your following, which, in turn, increases trust and builds your reputation even more.
People are more likely to act upon suggestions from someone they feel they know. They won’t respond to anonymous ads like they will from a friend’s recommendation. Get to know your prospective referrals and encourage them to click on your affiliate links.
Social media platforms such as Instagram, Facebook, and Twitter let you:
- Build relationships
- Start conversations
- Add value and an authentic touch
- Drive traffic which, in turn, increases conversions
So let’s explain how it’s done! Follow these 5 tips to understand how to use social media to promote affiliate links
#1 Experiment with Various Social Media Platforms
Not sure which social media platforms to use? Try all of them! There is no need for a long-term commitment to any one platform. Experiment. Some will work better than expected. If one platform isn’t attracting an audience, drop it.
Your favorite social media platform may not be the best for your trading affiliate business. Get to know your referrals. What type of social media do they use?
Facebook tends to attract middle-aged or older users. Instagram is popular with a younger bracket. However, there are no hard or fast rules about what will work.
Don’t assume, find out! Be prepared to learn through trial and error. However, jumping to the conclusion that your referrals are middle-aged or older and mainly use Facebook ads can be costly, and unsuccessful, and you might get frustrated. Therefore, we strongly suggest observing social media activity, analyzing the data, and finding out where your referrals are spending their time.
You may have a growing number of referrals who are young professionals or maybe you are getting more clicks and conversions from retirees. Social media is not anonymous data but allows you to get to know potential referrals, so find out how old they are, what they do for a living, where they live, and what they are looking for in a brokerage.
Don’t forget LinkedIn as a resource for finding referrals–it is an ideal place for professionals to meet. However, there is no need to predict what will work best–try them all and find out. Give each of these a try:
After a trial period with each of these platforms, track data and see which is driving the most traffic and creating the largest number of referrals. Then, invest your resources on the platforms that provide the most value.
#2 Be Consistent
Once you start posting, stay consistent. It isn’t enough to post two or three times early in the week and decide you are done. Post every day at around the same time. Use data analytics to figure out when people see your posts and put up posts then!
Missing a day or two means losing potential referrals and therefore commissions. The attention span on social media is incredibly short, so skipping just a day or two can make a difference.
If you find that it is hard to meet daily targets, consider outsourcing some of your social media postings. However, even if you outsource the actual posting, you should decide what kind of things to post. You know your potential referrals the best, so create fresh, exciting content!
Use tools such as Later to help you post regularly, you can even plan your posts and schedule them to go live for the entire month.
#3 Create Posts that Add Value
Don’t just repeat facts people already know. Create social media content that adds value. Give them a fact about trading or the brokerage you are promoting that even experts may not know.
Share interesting and valuable advice about trading. Give your readers something of value, such as tips and information, and they will return the favor by clicking on your affiliate links and signing up.
Begin posts with intriguing phrases like “Did you know…” or “Here’s a statistic that may surprise you…” and include something that is truly original.
Also, invite your readers to join a discussion. Broach a topic about trading that people have strong opinions about. Introduce questions such as:
- “How do you know if your broker is providing value?”
- “Are there benefits to start trading early?”
- “What is keeping you from trading today?”
Create engaging status updates that readers can’t help responding to. This means staying in tune with the discussion, and not just introducing a topic and letting it continue on its own. Jump in from time to time and add your two cents worth.
Engagement is reciprocal. If potential referrals see that you are excited about the brokerage you are promoting, they are likely to click affiliate links to find out more.
#4 Use Images and Video
Good text provides information, but so does video. Once someone watches a video, they have invested a certain amount of time finding out more about the brokerage you are promoting and its services. This investment of time is likely to lead to action and clicks.
It’s a proven fact that social media posts that include videos/ images receive more likes, shares, and comments. Visuals break up plain text and can set your trading affiliate links apart from the crowd. Also, visuals add an intuitive and emotional component that can drive clicks and conversions faster than a long list of FAQs.
Stock images are an economical way of adding pictures to your status updates but add authentic original pictures now and again.
This works well for SEO and can get you to stand out from the crowd:
Use a Free image or video from Pixabay– which offers free videos and images and royalty-free stock images, which you can modify. You download an image, add text, and modify the image as well. This gives you a customized image, that is unique and will likely catch people’s attention more easily!
In addition, invite referrals to provide their own photos and testimonials. Real pictures from actual referrals add trust and will help you build your social media profiles.
#5 Consider Social Media Advertising
The advantage of affiliate marketing through social media is that posts are free. However, major social media platforms offer paid advertising that can bolster your overall marketing strategy.
Social media paid advertising provides more value than other types of ads because it reaches people where they spend time–on Facebook, Instagram, and other platforms. Paid social media advertising is a good investment because:
- It complements regular social media strategies
- Ads are specific and targeted based on region, demographics, and other factors
- Ads feature affiliate links for more clicks
- Flexible plans fit any budget
Facebook, Instagram, and LinkedIn ads complement regular postings. This is great for brand awareness, and increasing your conversions since people will see your trading affiliate links multiple times and are more likely to click.
Ad plans can be scaled up or down according to budgets and are targeted to reach specific types of social media users.
For just a small amount of your total affiliate marketing budget, social media ads can target people who are the most likely to become referrals and sign up with the brokerage you are promoting if done right.
#6 Using engaging marketing tools for success
A trading affiliate not only needs to have a social media presence but also to actively engage with leads and turn them into referrals by encouraging them to click on affiliate links. AvaPartner offers high-converting and engaging affiliate marketing tools and material you can use for a successful social media strategy! Start using them now!
Every trading affiliate needs to create traffic. Driving traffic starts with creating a buzz about the brokerage you are promoting. The best place to start a conversation and promote affiliate links is on social media platforms.
Social media may seem like just a place to share cat photos, argue about current affairs, and share pictures of your dinner, but social media is not just for relaxation.
People use these platforms to ask for advice and gather information about trading and investing, and if you haven’t tried promoting your forex or trading affiliate links on social media, it’s time your start so you can reap the massive potential profits social media can offer you as a trading affiliate!