May 8, 2023

5 SEO Tips for Forex & Broker Affiliate Success in 2023

5 SEO Tips for Forex & Broker Affiliate Success

Forex and Broker SEO for Affiliates

Forex affiliate marketing has the potential to be incredibly profitable in 2023. Partner programs like AvaPartner pay high commissions to their forex broker affiliate partners. There are some excellent opportunities to earn high profits. An effective SEO strategy will put you a big step ahead in searching for high-value forex traffic. 

The massive global forex market is constantly evolving (as are trader expectations). 2023 is likely to be an unusual year. There are deep concerns about inflation[1]  and the possibility that ordinary people seek alternative investments. Any changes in the markets and public attitudes to money management will be reflected in Google searches. If your affiliate site is SEO optimized, you’ll get the traffic.

Good working knowledge of SEO and a comprehensive SEO strategy will be keys to Forex and broker affiliate success in 2023. We’ll cover the principles of SEO marketing in this blog post and give you some valuable insights into organic SEO, forex, and broker-related keywords, as well as how to use long-tail keywords. We’ll also explain how to optimize your site for Google and cover one of the least well-understood SEO aspects: the importance of links.  

How are Google Algorithms Working in 2023?

Most people who use search engines don’t give the slightest thought to how the search engine actually works and how it chooses and orders the list of websites that we see when we search. If you work a regular 9-5 job and you’re using Google to find the nearest hardware store or late-night takeaway, that’s not a problem. If your goal is to earn a six-figure income as a Forex broker affiliate, you need to know exactly how Google (and possibly Bing, Yahoo, Yandex, Baidu, and DuckDuckGo) works and what drives the algorithms that will rank your Forex affiliate site in 2023.

Very briefly, Google algorithms are complicated mechanisms that sift through Google’s massive index and find data that’s relevant to your individual search terms. The algorithms use multiple criteria and examine pretty much every aspect of a website in order to rank it. As you develop a working knowledge of SEO, you’ll figure out the details. The point is that  

Most updates are minor tweaks, but some are major adjustments – and they aren’t always publicized. The last major algorithm change was a core update in March 2023. The current feedback from SEO experts is that your website should:

  1. Priorities high-quality forex and financial content
  2. Only contain content that is up-to-date and relevant
  3. Be mobile-friendly (optimize images and videos)
  4. Be secure (use an SSL certificate)
  5. Be fast and provide a good user experience

Now that we have the specific requirements for 2023 (or until Google launches another core update), we can focus on the basics of successful SEO for Forex affiliate brokers.

Basic Forex Affiliate SEO Earns High Commissions!

Professional-level SEO is a digital marketing discipline that takes years to master – and is constantly evolving. Fortunately, the SEO basics are easy to understand and relatively simple to implement. You can begin to audit your Forex affiliate site today and optimize your site and site content for SEO. As soon as you start ‘thinking SEO’ on all levels, you’ll have taken a big step towards improving your Google rankings, increasing your volume of traffic – and attracting higher-quality traffic. Successful SEO leads to high Forex affiliate commissions!

Refining SEO Strategy

SEO is always evolving. When the internet was relatively new, search terms were simple and consisted of a word or two. Now you have long-tail keywords that you should target and incorporate in your SEO strategy plan. Driving traffic is necessary to successfully refer people to your brokerage. This means putting yourself in the shoes of the person typing a search term.

Is someone more likely to find the brokerage you are promoting based on certain search terms? This is why keywords have to be highly focused on your particular niche, especially the Forex and CFD niche.  What qualities does the brokerage have that can be worked into keyword terms? Do they have original apps? How regulated are they? These questions, along with your keyword research and analysis, should influence an affiliate marketing SEO strategy. 

Explore and Uncover the Right Keywords

Every marketer understands the importance of keywords. However, if traffic isn’t increasing to your affiliate site or affiliate links, it may be time to rethink your keyword research methods or try new SEO tools that can help you explore and uncover new keywords to target.

If you haven’t fully used free Google tools available, such as Google Keyword Planner, it is a good idea to give it a try. There are many paid services and tools that can also make keyword research easier and uncover the best ones for this niche, such as SEMrush and Ahrefs

  • Find the “Low Hanging Fruit”
    When selecting keywords from research results, consider using a keyword that provides decent monthly volume and low competition. The key is to find the “low-hanging fruit” that has high volume and low competition. These types of long-tail keywords are easy to target and can provide you with quick wins- in other words, increased traffic thus increasing your conversions!
  • Bear in mind the User Intent!
    Once you have decided what keywords you want to target, it’s time to test them. Tools may be able to research and create results for a large number of keywords, but as an affiliate marketer, you have a clearer idea of what potential referrals or clients are searching for. This is where the user intent is important and needs to be taken into consideration. Tools can give you great ideas but always think about the user intent search terms (keywords) your referral would use in the search engines. These tools can help facilitate the initial research, but the proof in the pudding is the testing and keeping in mind who you are targeting and what are the challenges of that specific audience you are trying to target. 
  • Which keywords should you use?
    When typing in some keywords into your keyword tools, you will quickly be able to see which keywords have value and which do not. Even though a certain keyword was designated as popular, it may be an industry generalization and may not zero in on what your potential clients want. Again, pay attention to monthly traffic and low competition. Check out your competitor’s keywords as well; what keywords are they using? Ask yourself, is it worth also trying to target those? Perhaps you’ll be able to discover some hidden gem keywords that are easy to target and rank on the first page of Google which will bring you lots of targeted, high-quality traffic!

For instance, “CFD broker” is too general but “forex CFD regulated broker” may be a better match for the broker you are promoting and for the referrals and the clients who are likely to sign up.

There is a common misconception that a successful affiliate marketer must use the most popular keywords that will provide the most volume. Of course, there may be a connection between the volume of searches and actual clicks on a website, but there is no guarantee that this volume will translate into conversions. 

The best approach is a balance between applying popular and broader keywords and more descriptive, secondary keywords-which are your long-tail keywords. 

On-page SEO is vital for your Forex affiliate website. If you don’t get Google rankings, there’s no point in investing time, effort, and resources in a great site with top UX and UI design. Google uses a ‘Spider’ to crawl through websites and assess their value relative to other sites. The more internal links and URLs you have, the higher Google will rate you. When you consider where to place internal links, it helps to think of the Google Spider as a lazy creature taking the least resistant path. It doesn’t like pages that contain over 100 links and won’t read links in submission required forms. Nor will the Spider find links that are hidden behind internal search boxes. The Google Spider also dislikes JavaScript – at least when it comes to your internal links.
Your goal is to create an easy and comprehensive pathway for the Google Spider to explore your site and find every high-value page and feature. Keep it simple, keep it logical – and try to think like the Spider!

Off-page SEO is a catch-all term to describe any of your online activity that takes place away from your website – but that potentially improves your website’s Google rankings. Most online forex affiliates think of SEO purely in terms of adding SEO content to their affiliate websites. Off-page link building is hugely important and can drive up your rankings.

Off-Page SEO also includes:

  • High-value links to quality websites
  • Forex podcasts and tutorials
  • Forum posts and backlinks
  • Press releases and other PR
  • A regularly updated social media presence

Link building will always be the foundation of your off-page SEO strategy. Your rule of thumb is always quality over quantity. If you simply seed the internet with as many links as you can, Google may well penalize you, and you’ll lose rankings. Look for high-quality, high-authority websites and place contextual links embedded in optimized content. You should also aim for domain diversity. Don’t place your Forex affiliate links exclusively on forex-related websites.

Optimizing content is not just about finding the right keywords and using them in your pages and blog posts, but determining where they should be positioned in the text, and where and how links should be placed. Incorporating keywords into the title tag, short meta descriptions, and using Headings and tags are all necessary as part of optimizing your pages and content which can definitely increase traffic. This is due to the fact that when pages are optimized, Google will rank the page well for the keywords you are trying to target. Your meta description will show up on the SERPs (Search Engine Result Pages) which will help lure in quality traffic.
Optimization is an ongoing process and continues even after the initial content is created. Make sure to keep updating articles and blogs with new keywords, tags, titles, and meta descriptions periodically. Also, include images, videos, and other items and give them Alt tags that highlight keywords.

Successful SEO for CFD and Forex Broker Affiliates

Traffic is the key to affiliate marketing success for broker affiliates, but not all traffic is created equal. Honing keyword and link-building strategies, and optimizing your content is the best way to attract the kind of traffic that will translate into more conversions. 


Should I hire an SEO expert for my Forex affiliate site?

Most successful forex affiliates will hire an SEO expert at some point (as well as other digital marketing experts). At what point you decide to do this will depend on your business goals, your budget, and your own knowledge of SEO. There’s no doubt that SEO is vital if you want to earn high commissions as an online Forex affiliate. We definitely recommend taking the time to learn the basics of SEO and investing time and energy in optimizing all your online assets. If nothing else, a basic personal understanding of SEO will help a lot when you do decide to hire an expert.

How long does it take for SEO to bring high Google rankings?

It depends entirely on the quality of your SEO strategy (including keyword research) and the volume and quality of SEO-optimized forex and broker content that you add to your sites. A lot will also depend on whether your sites are optimized for Google’s crawler, and whether you can get high-value sites to link to your sites. SEO is an investment that takes time to bring results – often more than half a year. The good news is that when Google does begin to recognize your affiliate site as an ‘authority’ in the field of forex and brokers, you can experience a rapid surge in search engine rankings.

How often should I update forex and broker content on my affiliate sites?

The short answer is as often as you can. SEO content aside, as a Forex broker affiliate, you need to stay current and relevant in an ever-changing market. At a minimum, you should aim to upload a weekly SEO blog post. You should also add new, high-quality, SEO-optimized forex and broker-related content to your pages every week. It’s worth creating an Excel spreadsheet of all your site content and setting aside some time to regularly review and update all existing content. This doesn’t have to be a major mission. It’s enough to add some new text with the latest long tail keywords, new dates e.g. change 2022 to 2023, and add some new links to the text.

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