The online forex industry is highly competitive and highly lucrative. Brokers compete fiercely for traders and allocate substantial budgets to marketing and advertising. As a broker affiliate partner, you need to understand the potential of forex ads, how they influence key demographics, and how you can use them to increase your revenues. Perhaps most importantly, you need to understand the different rules that can govern forex advertising.
Forex ads and regulated brokers
When you look for a broker partner program, one of the first things you’ll need to check is whether the forex brokerage is regulated. There are some sound business reasons for only promoting regulated brokers, which we’ll explore in this blog post. Stringent advertising standards and regulations govern regulated brokers. There are clearly defined limits on what they can say in their forex ads and the kind of promises and incentives that they can offer traders.
The advertising regulations vary from country to country, and some jurisdictions are more demanding than others. Generally speaking, advertisers are not allowed to promise profits. Nor can they directly imply that forex trading will make someone seem more attractive, successful or sophisticated – or that trading is fun or exciting. Forex ads are also usually required to alert potential traders to the actual risk of financial loss. Regulated brokers take advertising compliance very seriously and risk fines and bad publicity if their ads break the rules.
As an affiliate partner, you’re expected to understand and abide by any advertising regulations applicable to your partner program and their broker. Fortunately, the rules are relatively straightforward, and you’ll receive direct guidance from the partner program. Their marketing materials will already be advertising compliant, and you’ll be able to use them freely. If you’re already wondering whether you need the extra hassle of complying with advertising regulations, read on:
Three reasons to promote a regulated broker
- Regulated brokers like AvaTrade are usually the safest to promote. They are honest, professionally run businesses that seek to build long-term links with their clients. This long-term approach potentially increases your profits through rev share and hybrid deals, allowing you to earn revenues from each client’s lifetime trading.
- A fully regulated broker is also more likely to convert your site traffic. Most of the regulated brokers are well established, have invested in their brokerages and created high-powered brands. They are more likely to generate trust, better online reputations, and present themselves to clients as genuine financial service providers with a checkable history.
- The transparency and reliability of regulated brokers extend to their partner programs. They are keen to retain good affiliate partners and will work hard to keep them satisfied. You can expect to be treated fairly, provided with suitable quality marketing materials and invited to conferences and affiliate events.
Whom are forex ads aimed at?
There’s no single profile of a typical forex trader, but brokers know their target demographics intimately. A majority of traders are male; they have enough disposable income to trade. They seek to improve their financial situation – and are willing to take risks to do so. They also expect quick results, whether it’s an instant sign-up process, same-day money transfers, or fast profits. Many traders are tech-savvy and are attracted by sophisticated trading platforms and trading tools. The main target demographic is also attuned to social media and can be influenced across multiple channels.
The above profile may seem stereotypical, but it is a good starting point for understanding the logic behind forex ads. There are, however, many niche groups within the trading community, such as crypto traders and stock traders. If you can identify these specialist groups, you can potentially profit from them. The key to the successful use of forex ads is knowing your site traffic and social media traffic. The better you understand your audience and their expectations, the more effectively you can target them.
5 Key concepts to communicate in forex ads Trust
Explain that the brokerage is regulated across multiple jurisdictions and that it’s well established and has years of experience and a good reputation. It also has high liquidity, excellent security and encryption, and a global reach.
- Assets and Markets
There is a wide range of financial instruments on offer. These cover all the main asset classes (forex, cryptos, stocks, bonds, ETFs, commodities, indices, and so on). These can be offered as options, CFDs, or as other forms of trades.
Most traders love tech. Forex ads should showcase any high-tech platforms like MT4 and MT5 and WebTrader, AvaSocial, and AvaOptions. New trading tools, features like social trading, heat maps, and widgets are also great ad material.
If you can’t advertise potential profits, you can promote the performance of a platform or the efficiency of a brokerage. Potential traders may be swayed by the idea that they will enjoy glitch-free mobile trading and a seamless platform experience.
Traders need to know that they’re being treated fairly. Emphasize strong selling points like real-time market pricing, cost-effective trading with fixed spreads, and no hidden fees or commissions. Reassure traders that they are backed up by 24/6 customer service.
Why promote AvaPartner?
AvaTrade is one of the world’s best-known online brokers with an impressive range of forex and cryptocurrencies, as well as many other asset classes available as CFDs and options. Seven regulatory bodies across six jurisdictions monitor the brokerage. It has been in business since 2006 and is a well-established, well-respected broker with high liquidity. It has enough resources to offer clients nine different trading platforms, including social and mobile trading, the outstanding MT4 and MT5 platforms, and AvaOptions, WebTrader, and Mac Trading.
The AvaPartner program brings the same level of professionalism and expertise to the world of affiliate marketing. Affiliate partners are encouraged to negotiate tailor-made deals based on CPA, Dynamic CPA, RevShare and Master Affiliate. They welcome partnerships with online affiliates, introducing brokers, money managers, trading academies, call centers and service providers. The AvaPartner program is geared towards helping affiliate partners to develop their businesses and deliver high volume, high-quality traffic on a long-term basis.