Forex affiliate work is one of the few businesses globally that can deliver exceptionally high payouts in a short period. The opportunities are out there, and successful affiliates can expect to earn over $100K every month. If you want to expand your own affiliate business quickly, you need to develop every viable marketing channel and reach a high volume of quality traffic. Promoting forex trading on Instagram is an excellent way to drive traffic – and there is enormous potential to exploit this popular social media channel.
Forex trading on Instagram – an overview
Instagram is a social media app designed for sharing photos and videos online. The app has an estimated two billion monthly users, many of whom fall directly into the significant forex trading demographics. Instagram users are generally highly receptive to new ideas and products and can be swayed by attractive and exciting creatives and stories. It’s definitely worth your while to build an active Instagram profile (or network of profiles) and post as many good quality broker affiliate links as you can.
Getting started on Instagram
You’ll save a lot of time and attract more traffic if you start by thinking about your Instagram persona. You need to develop an exciting and attractive personal brand that will resonate with users. It doesn’t matter whether you’re opening an account in your name and putting your picture on the profile or whether you’re building a profile for your website or company; the basic principles are the same. It would be best if you look professional, genuine and approachable. Your goal is for the right people to click your links. You need to gain followers, get likes, and generally go viral. Take some time to check out the Instagram accounts of top models and sports personalities. Footballer Christiano Ronaldo has over 300,000,000 followers – what can you learn from his history?
Invest in your Instagram Bio
If you want to promote forex trading on Instagram, you need to build a genuinely first-class bio. This goes beyond simple personal branding. You need to research your keywords and find ones that deliver optimal SEO benefits while enhancing your online persona. A robust and charismatic bio will only be compelling if it’s backed up with relevant links, branded hashtags, CTAs and contact details. You’re promoting a forex trading niche and have just a few seconds of each Instagram user’s attention. They need to see at a glance, who you are, what you can deliver, and how they can contact you.
Are you just promoting forex trading on Instagram?
Before you start posting, you need to be clear about where to focus your efforts. Most online brokers offer an index of (at a minimum) 1,000 financial instruments. These are drawn from several asset classes; cryptos, stocks, bonds, commodities, ETFs, options and more. You’ll need to decide whether you’re focusing entirely on forex or prefer to widen your network with other assets. Possibly you’ll need more than one Instagram account so that you can focus on different markets. Adequate research is essential, and you may find it’s easier to build separate niches for bonds, CFDs, cryptocurrencies and stocks etc. Alternatively, you may prefer to develop a profile as a leading introducing broker who offers expert advice on all markets.
Invest in top-quality creatives
Instagram users generally have short attention spans when they are using the app. They’ll surf around in search of interesting content and people. If you want to convert users, you’ll need excellent content with compelling messages. It’s not enough to post pictures with attractive images. You have to incentivize your posts, which means creating the immediate realization that the user can gain something tangible and positive from each link.
Posts could include market tips, free ebooks, new trading strategies, info on the latex IPOs or coin offerings – all that matters is that it’s interesting, relevant and potentially beneficial to the user. It’s imperative to post short, professionally produced videos. These are powerful conversion tools, and seeing good videos on a channel is one of the basic Instagram user expectations.
Aim for constant engagement and build a network
If you want exceptional results, you need constant engagement on Instagram. It’s certainly possible to log in and update your account a couple of times a week – and you’ll probably get some traffic. But if you’re ambitious and are aiming for high revenues, you’ll have to hustle. Don’t worry if you’re not a fan of social media or are pressed for time. It’s easy to find an Instagram enthusiast to manage your accounts. As well as posting new pictures and videos, you need to engage promptly with followers, answer questions, and reply to comments. It would help if you also created an outgoing profile, which means finding people to follow. Build a network that connects to other forex, financial, and trading-related accounts and offers valuable and authoritative comments. Wherever possible, you need to gain exposure for your links (either broker affiliate links or to your website and blog).
Always cross-post with all your other channels, e.g. Facebook, YouTube, websites, blogs etc. Don’t fall into the trap of recycling content or duplicating creatives. If you have a new blog post – put a teaser on Instagram. Alternatively, bring your Facebook friends to Instagram with a special promotion. It would be best if you also mastered hashtags – these include the most commonly used hashtags in the forex and CFD trading world, as well as your own unique branded hashtags.
Instagram is an excellent tool for anybody who wants to build a lucrative forex affiliate business rapidly. If you start with the basics, you’ll have a strong foundation for success. You don’t have to be a marketing genius or a social media wizard to steer quality traffic and make money via Instagram – you need to get started and keep on learning!
- Build a powerful personal brand with an optimized bio and a charismatic persona.
- Be clear about which aspect of trading you are promoting, e.g. forex or more total assets like bonds and CFDs.
- Develop the best possible creatives you can and aim for a process of wide networking and continual engagement.
- Understand SEO, hashtags, and the need to cross-connect and promote – every creative with a broker affiliate link is an asset in its own right.
- Incentivize your posts with offers and user benefits. People are far more likely to click links if they see a tangible reward.
- I’m not into social media – is it worth it?
Yes, it’s 100% worth it. It’s essential. Social media campaigns are a crucial element of online affiliate marketing, and Instagram is a critical element of social media. It doesn’t matter if you don’t use social media in your private life. Learn the basics – or at least understand the financial potential of Instagram – and then get someone else to run it for you. Plenty of people love Instagram and will be happy to manage your accounts in exchange for a modest payment. Once you see how your affiliate revenues increase, you’ll probably develop a new enthusiasm for Instagram as a marketing tool.
- Can Instagram increase my website traffic?
Yes – there is absolutely no doubt that Instagram can increase your website traffic. If you use Instagram intelligently and systematically, you should expect significant increases in website traffic within a short time. There is an element of trial and error involved, but it’s a simple process. If you’re keen to earn higher commissions – and become a major league affiliate partner – Instagram is one of the best tools you have. It’s simple, accessible, and can connect you to millions of potential forex traders. Instagram is also available in over 30 languages and is a truly global platform. If you have multi-lingual site traffic or live in a bilingual market, you can immediately increase your exposure.
- Will AvaPartner help me with forex trading on Instagram?
AvaPartner will always offer practical advice and top quality marketing materials. They want you to succeed as an affiliate partner and deliver high-value leads. AvaPartner is one of the world’s leading affiliate partner programs from forex brokers. They fully understand the importance of Instagram and other social media channels for driving traffic. When you sign up with AvaPartner, you’re working with experts. AvaPartner (and AvaTrade) are so successful that they are quick to embrace technological change – that includes social media. When new social platforms are launched in the future, AvaPartner will quickly update you about their marketing potential.