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When you’re working hard to make money as an affiliate, any hack or technique that boosts your revenues is worth its weight in gold. One tip that can really make a difference is where you advertise your affiliate links. A little bit of extra thought – backed up by some testing and analysis – can significantly boost your revenues!
Get the Right Mindset for 2024
2024 could be the year that really turns things around for broker affiliates. That’s not to say that the last few years were bad (we’ve seen record numbers of new affiliates, and people are making some serious money). The difference is that 2024 could really be about to take off. Inflation is finally falling, the stock market is full of energy, and the commodities markets seem to be adapting to war in Ukraine and the Middle East.
We’ve also got some key events that will give the markets the volatility that traders love. One is the November 2024 US Presidential election; watch the markets respond as the election unfolds! Obviously, we need to be cautious about making predictions – because the markets can move in any direction and at any time. But top affiliates – the guys who routinely make six figures – are definitely optimistic about the coming year!
If you want to cash in on this year’s affiliate marketing opportunities and leave the competition behind, one thing to look at is how you advertise affiliate links. A few subtle tweaks and a new understanding can take you to the next level in the earning stakes.
New to Affiliate Marketing?
If you’re new to affiliate marketing or just getting started, you’re possibly wondering what we mean by affiliate links. We like to keep things simple and avoid unnecessary jargon, so here’s a quick explanation:
When you work with a partner program like AvaPartner, they’ll give you affiliate links. These are unique and are exclusive to you. You place these links in your website pages, guest posts, social media posts, forums – anywhere where you publish content online. Whenever someone clicks on one of your links (which we want to happen as often as possible), their conversion journey and activity are automatically recorded.
If the person who clicks on your link registers at AvaTrade and goes through the entire conversion funnel i.e., they open an account, deposit money, and start trading, it’s happy days for you! The data is recorded in your personal affiliate dashboard, and your commission is automatically calculated. You can earn money as soon as you’ve published your affiliate link online. You literally don’t have to do anything else. It’s fast and simple – and potentially extremely profitable – which is why we need to be experts at positioning links to get clicks!
Getting to Grips with Affiliate Links
A lot of broker affiliates view their unique links as pesky encumbrances and insert them haphazardly or randomly into social media posts and web content. It’s almost like they don’t know what to do with the links and just want to get rid of them as fast as possible. This attitude is guaranteed to lose you money. The unique individual affiliate links you get from your partner program are the bridge between site traffic (or hits on social media) and your next commission.
Where you place your links, the text you embed them in, the page structure, and the content quality all make a big difference. It helps if you think of your links as gold dust or gems; position them sparingly and put them in exactly the right place to get clicks. It’s all about user experience: imagine that you’ve just arrived on the web page or social post for the first time and try to see it through the eyes of a potential trader. Would you click on the link?
- Don’t scatter links throughout your content like an old-fashioned farmer scattering seeds on plowed land. Too many links on a web page look sloppy and amateurish. They annoy site visitors, and the Google crawler will penalise you for them with lower rankings. More about the Google Crawler here.
- Always test your links. Nothing switches potential traders off faster than broken links. The quality of your links reflects directly on how potential business partners perceive you. If you contact someone to offer guest posts, you’d better believe they’ll check you out. Broken links just look bad…
- If you’re active online (and you really need to be very active) keep a database of all your links; a simple spreadsheet will do fine. Check them and update them periodically. It’s our experience that every three months is optimal, but you’ll find your own balance.
- Think about whether to write content around links or whether you should match your links to your content. There are no hard and fast rules, and a lot will depend on the size of each page or post.
If you’re publishing a short social media post (maybe an image or video) with a short text, a call to action, and some SEO keywords, the context is very different from a financial education page on your website or a blog post about gold prices. Think it through, experiment – and always test your results!
Where to Actually Advertise Affiliate Links
Where you publish your links depends entirely on your marketing strategy and campaigns. A lot of it is common sense – at least when you are getting started. You need the right people to see the links and want them to be interested enough to click on them. Social media is a great place to advertise affiliate links, as are guest posts and sometimes forum posts.
Social Media
Social media is the lifeblood of many affiliate businesses. If you read this and realise that you’re not active enough – build your profiles and get your links out there fast!
- YouTube – place links high up in the video descriptions
- Facebook – on your own profile or business page (not FB ads)
- Instagram – embed links in your profile bio and Instagram Stories
- X (formerly Twitter) – profile and comment section of your posts.
- Pinterest – the best tactic is to use the site to drive traffic to a landing page with links.
Your Own Affiliate Websites
Your websites (notice we use the plural) are arguably the best place, or at least most rewarding, to embed affiliate links. You have complete control of the content, and if someone has visited your site, there’s a strong chance that they are looking for an online broker. The main thing to remember is to use your links reasonably sparingly and to place them strategically.
- Banners are a great way to advertise links. It’s such an obvious solution that it’s easy to overlook. Talk to your affiliate manager about getting free (and original) banners.
- In your educational pages/trading tutorials/broker reviews. Placement is simple, effective, and logical.
- Always add links to your blog posts. A good tip is to add them to the comments section when you engage with readers – you are engaging with readers, right?
- It pays to incentivise links. Whenever your broker adds a new asset (coin offerings and IPOs included), create some content and link to it. The same goes for new trading platforms, trading tools, spread changes, leverage margins, or any special offer. Jump on it and get the content and links online ASAP.
Your websites are your strongest asset as a broker affiliate. You need to update, improve, and generally nurture them continually. Add high-value content whenever you can, and always check and review existing links. Delete the out-of-date stuff; content with links to last year’s Christmas promotion or summer trading special looks lousy (and Google can also hit you for it).
Use Your Initiative and Create New Funnels
One of the things that sets the six-figure earners apart from other affiliates is their personal initiative. Think about creating newsletters, automated emails, alerts, landing pages, and any other digital channel that puts you in contact with traffic. Tailor the content to match the context and get the right affiliate link in there.
Newsworthy market events can be ideal for this. Bitcoin’s falling, Oil prices are rallying, and the stock market broke a new record… capitalise on it and create some content that will persuade readers to click on a link.
One Important Point
Not everybody is happy to host affiliate links for various reasons. If you’re supplying guest posts, be clear upfront with your host and negotiate if necessary. You may have to create a simple funnel that takes traffic back to your website (e,g, via your bio on a guest post) before exposing them to your affiliate links. Think before you publish, and if in doubt, ask. A conversation may create other interesting opportunities.
There’s nothing complicated about either affiliate links or affiliate marketing. It’s mainly a question of learning the basics and following some proven rules and formulas. You’ll have a strong foundation for making money if you can do that. Your own energy, ambition, and initiative will determine how much money you make- but there are no limits!
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