Understanding SEO and Links in 2023
2023 has seen a major focus on improved website quality in response to Google’s March algorithm updates. The updates caused a certain amount of anxiety and a lot of speculation. But it turns out that there’s nothing really complicated about them. The algorithms are designed to reward (rank) websites that deliver a high-quality user experience.
Smart online affiliates always understood the value of well-designed, flawlessly functioning websites (and blog posts and social media profiles) filled with high-converting content, and were one step ahead of the Google updates. Most things that Google likes to see are basic common sense for affiliate marketers.
5 Criterion for Search Engine Rankings
- Well-written informative content that is optimized for SEO
- Well-structured pages with subheadings and good flow
- Pages that load quickly and smoothly
- Intelligent use of links across the website
- Regular updates to content
The least understood of the five criteria is the links. Too many affiliates either fail to add enough outbound links to high-value sites, place their links in the wrong locations, or irritate site visitors with too many links. Another mistake is to focus too much on your main website and not to get your links out across the wider internet. This means social media, forums, guest posts, and paid advertising.
If you’re planning to launch an affiliate marketing website in 2023, improve your existing online assets, or expand your online presence, this blog post has everything that you need to master the use of links and improve both your search engine rankings and traffic clicks on your unique affiliate links.
A-Z of Links for Forex Affiliates
You already know that forex affiliate marketing is a proven way to skyrocket your revenue through affiliate earnings. You also know that, like any worthwhile endeavor, it takes hard work and patience to succeed. But what you may not be aware of is that success also requires the skills to know exactly WHERE to place your Forex affiliate links so they achieve maximum shareability and build you a community of enthusiasts who can potentially increase your number of referrals or client base.
That’s why we’re excited to share with you the top 10 channels (in no particular order) that you can use to best promote your Forex affiliate links and, more importantly, why these places have made the top 10 list:
#1 Place your affiliate link in blog posts – they’re free and easy to set up
This means you can blog – and share your affiliate links – as often as you wish. Moreover, blogs provide a built-in SEO advantage – just as long as you use quality content. That is, let your blogs showcase your forex expertise, ensure that it’s relevant to your audience, and make sure that such content is available only on your site. The more unique and high-quality your content is the higher your SERP (Search Engine Result Pages) rankings will be, the more trust you engender with your subscribers, and the greater the chances they’ll click on your affiliate links.
TIP: Optimize your blog posts -By using headings, subheadings, bullets, and short paragraphs (rather than long and rambling), you’ll provide your reader with a better user experience. Also improve your SEO and SERP rankings by using meta descriptions, and tags, and making sure to incorporate your keywords in titles and subtitles and throughout your blog post. Make sure not to overdo it; just use your keywords naturally a few times throughout your post.
#2 Place your affiliate links in email campaigns – email user numbers are in the billions!
To paraphrase Mark Twain, reports of email’s death are greatly exaggerated. On the contrary, according to Statista figures, email user numbers are predicted to grow to 4.3 billion users by 2023. This makes emails one of the most effective marketing channels today – and a great place to promote your forex affiliate links. But despite email’s impressive figures and proven power when done right, many still consider it an “older” marketing technique. Make sure, therefore, to partner with a forex affiliate program that believes in it and allows you to take advantage of this amazing marketing channel.
TIP: Do it right by following a proven step-by-step process. After choosing a reliable email marketing tool and understanding basic email marketing laws, collect a good mailing list and develop a well-defined strategy. Then, craft an email that outlines the benefits your online brokerage can offer traders and investors (to your potential referrals/clients). But instead of focusing on selling and promoting (which could make your readers opt-out), talk about the value you can offer your email list. Include your Forex affiliate link in one clear call to action (CTA), as this usually results in the best conversions.
#3 Embed your affiliate links in guest posts – gain exposure to new audiences
By creating content for relevant blogs and websites in the financial niche and achieving backlinks (either back to your website or by placing your affiliate links which will take users and readers straight to the brokerage you are promoting), you can leverage the audience and high Domain Authority other sites have built over time. This means you can access and gain exposure to audiences who may not have heard of you. Additionally, guest posting with a high-quality article enables you to bolster your own website’s SEO rankings, grow your site traffic, and increase brand awareness.
Moreover, guest posting is easier than you think because many blogs/sites appreciate free content. Your first job then is to cobble together a list of popular bloggers whose content is related, or relevant, to your forex affiliate offerings.
TIP: If the site you are guest-posting in won’t allow your affiliate link to be embedded in the article itself, try placing the link on the author bio.
Promote your affiliate links on social media – build community and shareability
Unless you’ve been living under a rock for the past decade or so, you know that the 2.8 billion-member Facebook community is one of the most effective places to promote your forex affiliate links. There are three ways to achieve this: Facebook groups, Facebook Business Pages, and your Facebook profile. Promoting your links via Facebook groups involves selecting your niche, and either forming your own group or joining existing ones. Engage group members by providing valuable content or relevant offers, participating in group discussions, and offering your expertise to solve problems. As you gradually build trust and relationships, you’ll find opportunities to provide your affiliate links.
On the other hand, creating a Facebook Business Page is a great way not just to promote your forex affiliate marketing business, but also to share your affiliate link. You may not be an established brand, but you can speed up your page’s growth by investing in Facebook ads to expand your audience reach, drive more people to your page, and possibly acquire more LIKES if they do appreciate the content they see. The trick is to constantly provide new content and eventually share your affiliate links in your posts.
Perhaps even more promising is promoting your affiliate links via your personal Facebook page. Here, you’re surrounded by friends and family who trust you and with whom you already have existing relationships. By sharing casual, friendly posts that tout the value and advantages of your Forex affiliate marketing business – and including your affiliate links, of course – you’re likely to get positive responses, clicks on your links, and, pretty soon, affiliate commissions.
TIP: While Facebook allows affiliate marketing, do comply with its guidelines to gain maximum benefits from this opportunity – including providing appropriate disclosures, avoiding bold and unfounded promises, and promoting only indirectly.
You can really boost your Forex affiliate business via Instagram! Want to reach a large and profitable audience? Then, leverage over one billion active Instagram users and add your affiliate links wherever they’re allowed – including Instagram stories, IGTV descriptions, and Instagram’s link in the bio. What makes Instagram special? It can showcase your product via image and video features and provides a free platform for driving both traffic and conversions. It helps to have an already large following because once you see a lot of engagement, you can then begin to promote your affiliate link in your posts or link in your bio.
TIP: Instagram is all about imagery, so be sure to use only the highest quality images and target your content to a particular niche.
Gain exposure and access to 250 million monthly active users via social media’s only professional platform. Like Facebook, LinkedIn offers more than one option for promoting your affiliate links. Search LinkedIn groups for those relevant to your Forex affiliate business to find members you can network and build relationships with, and offer solutions that they can find through your affiliate links. Or, leverage your LinkedIn profile – where other members interested in your business can find you and view your profile – by including your affiliate link in the intro section at the top of the page.
TIP: Don’t promote your affiliate link in every single update. Instead, follow the 80 (valuable content)/20 (sales pitch) rule.
Did you know that Pinterest is second only to Facebook in terms of search engine size? With 320 million active monthly users? By using Pinterest, you can make money via affiliate links in a less time-consuming way than writing blog posts – by letting your “pins” do the talking! Create an eye-catching pin, support the image with a detailed, keyword-rich description, add your affiliate link to the image, and save the pin to the most relevant keyword-enhanced board so it will show prominently on search results.
TIP: Don’t forget to follow mandatory FTC consumer protection rules and disclose that you’re an affiliate by adding hashtags such as “#affiliatelink” after the pin description.
With 187 million monetizable daily active users worldwide by late 2020, Twitter can be a powerful affiliate marketing platform – but not for fly-by-night tweeters who merely sign up and then flood the platform with affiliate links. Successful affiliate marketers embark on a long-term effort that involves first offering high-quality content before promoting their affiliate links. By following this process, you gain relevant followers, boost engagement, and increase the chances of your followers clicking on your affiliate links.
TIP: Because tweets should be as concise as possible, you may want to direct leads to a landing page where they can find out more information.
It’s not easy to do, but YouTube can be a treasure trove of affiliate revenues. One way to do it is to create your own YouTube channel and acquire up to hundreds of thousands (even millions) of devoted subscribers. If you’re ready and willing to spend the time required to research, produce, and edit videos that offer solutions – product reviews, how-to videos, advice on forex products or services – this platform is for you. By embedding your affiliate links in the video descriptions and mentioning them multiple times during the video, you’ll increase engagement, conversions – and profits.
TIP: You can also be a YouTube commenter by engaging with viewers, answering their questions, and inserting your affiliate link as part of your comments if – and only if – you think it’s helpful, relevant, and beneficial to the subscriber asking the question.
#10 Include your affiliate links on Quora – engender trust with your expertise
This free publishing platform – with over 100 million monthly visitors – is an excellent opportunity to showcase your expertise, engender trust, and acquire potential clients. If you’re an expert on a niche – forex, for example – you can help people with questions relevant to your specialty by offering expert answers or valuable advice. Not that you can include your affiliate links in your comments – it’s not allowed. But, you can post relevant links to quality and relevant content on your blog or website – places that CAN promote your affiliate links if the information you’re linking to is relevant to the question you’re answering. So build a website and create some useful content that links to your affiliate products.
TIP: Create excellent answers to Quora questions with these tips.
- Be original – Answer questions that have already been answered with extra relevant information
- Be accurate
- Be relatable by using real-life examples
- Standout of the crowd by using good formatting and adding visuals.
#11 Place your affiliate links on your own websites
It might sound like we’re stating the obvious, but sometimes forex affiliate partners get so caught up in their marketing campaigns that they neglect their own websites! It’s very easy to focus on building a powerful presence across social media. Facebook, Twitter, Instagram YouTube, etc. are vital tools for getting your affiliate links out to a wide audience. It can also be very satisfying to develop a forex trader social media network and to watch it grow. As a rule of thumb, for every three hours you spend working on your social media accounts, you should spend one hour working on your websites. They are your marketing base and your online anchor. Here’s a convenient checklist of things every online Forex affiliate needs to do to optimize their websites and make them grow. If you only have one website, make a plan to acquire more!
Carry out a full audit of your Forex affiliate website:
- Do I have enough up-to-date content?
- Create a regular update schedule.
- Is my content optimized for SEO?
- Do I have enough inbound and outbound links, and do they all work?
- Is there a good “contact us” form, and is it checked regularly?
- Is my site interesting, and does it look professional?
- What improvements can I make to the UX and UI design?
- Am I promoting my Forex affiliate partner effectively?
- What traffic incentives like tutorials, eBooks, or reviews can I add?
- Am I getting positive comments and feedback from site visitors?
It’s always worth checking in with AvaPartner and asking for original marketing materials to update your Forex affiliate website. Keep it fresh, relevant, and interesting, and make sure that you feature every new asset, trading tool, or change to the fixed spreads at AvaTrade.
Which Forex Affiliate Links Work Best?
There’s no definitive answer, but forex affiliate links that usually involve a user incentive work best. Your goal as a Forex affiliate is to drive high-quality traffic that will convert. These traders (or potential traders) are more likely to use links that involve incentives like trading tutorials, free ebooks, market news or analysis, trading strategies, etc. You need high-quality content (a minimum of 80% content to 20% sales pitch) that is directly relevant to current market conditions. Your Forex affiliate links need to be up-to-date, relevant, and adjusted to your target traffic. When you plan your links, it also pays to differentiate between social media and other online content.
How Often Should I Update My Forex Affiliate Links?
When your goal is to drive forex traffic, you need always to be relevant. You’re promoting a constantly changing market to an audience that usually follows breaking news stories closely. From an SEO perspective, it’s necessary to update your content regularly. The Google Spider recognizes and ranks sites that always have fresh content. Stagnant sites will quickly drop in the search engine rankings. At the least, you should review your site content monthly. Check that it’s relevant, and that your forex affiliate links have real value and work. You should also audit your site to ensure that forex affiliate links aren’t hidden from Google.
How Many Forex Affiliate Links Should I Use?
A common mistake that forex affiliates make is to saturate content with links. Forex affiliate links work best when they are embedded in compelling content. They can be used quite sparingly. Don’t be anxious or greedy when you add links to content. Try to view the finished product through the eyes of your target traffic. Serious forex traders will be irritated by too many links and an overtly hard sell. Google also prefers high-quality original content that is authoritative text rather than overt marketing text. If your content is good and your links are incentive-based, you don’t need a great deal of them. Instead, pay attention to where you place them. Think logically and look for a location where it makes sense for the user to click on the link.