Formula One racing fans, online traders, and broker affiliates – will be delighted by the new partnership between leading online broker AvaTrade and the Aston Martin AMFI team. As part of the deal, AvaTrade branding will be displayed on the AMR23 racing car, raising the international profile of the brokerage and gaining valuable exposure among a global demographic that contains many potential traders and investors.
The partnership between the two brands is almost an intuitive choice. Both use the latest precision technologies in the pursuit of excellence and strive to maintain a position as leaders in their respective fields. Aston Martin aspires to be at the forefront of Formula One motor racing, and AvaTrade is determined to build on its reputation as a world-class online brokerage.
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Dáire Ferguson, CEO at AvaTrade, expressed his own excitement at the partnership:
“We are delighted to announce this partnership with AMF1. Traders and sports teams competing at the highest levels require a number of similar characteristics. They need to be driven, ahead of the pack, and dynamic, with professional support, to get to the top of their game.
“This is why we are so excited to be working alongside AMF1, a team that shares our views and outlook on what is required to achieve success.
“As a global leader in online trading, we strive to achieve success by maximizing opportunism and efficiency whilst using ground-breaking technology, all of which are embodied by AMF1. We are dedicated to empowering our loyal traders to reach the top of their game, just like the talented racers Fernando Alonso and Lance Stroll do for AMF1.
“As one of the most regulated and trusted brokers in the industry, we are delighted to have AMF1 representing our brand and working with us to promote our commitment to providing traders with cutting-edge technology and the highest level of regulation to ensure they reach financial goals and lead the rest of the field in the race.”
Jefferson Slack, AMF1 Managing Director, Commercial & Marketing, is equally enthusiastic about the opportunities that the partnership is creating:
“It is hugely exciting to welcome AvaTrade as the Official Trading Partner of AMF1. As a racing team, we strive to improve ourselves continuously and stay ahead of the competition. But we cannot do this alone. We are supported by leading engineers, an expert pit crew, cutting-edge technology, and state-of-the-art tools, which allow us to compete at the very pinnacle of motorsport.
“This draws parallels with the team at AvaTrade, which provides its traders with skilled expert advisors and personal account managers to guide them to maximize their full potential in their trading journey. As we seek to maximize our driving potential, AvaTrade seeks to drive its investors’ trading potential.”
Formula One 2023
The 2023 Formula One World Championship got off to a high-speed start this month with the Bahrain Grand Prix. Aston Martin driver Fernando Alonso won an impressive third place, and teammate Lance Stroll gained a highly creditable sixth place.
The Aston Martin team has established itself as a strong contender in the very first race of 2023 and is suddenly attracting worldwide interest. If the team can build on this very early success, it has every chance of dominating the tournament and taking home some major accolades. It’s no secret that Fernando Alonso wants to be the 2023 Drivers’ Champion!
The Aston Martin Formula One Team
The Aston Martin team is based in the iconic English village of Silverstone, famous for the Silverstone Circuit, the current home of the British Grand Prix.
- Official Title: Aston Martin Aramco Cognizant Formula One™ Team (AMF1)
- Drivers: Fernando Alonso and Lance Stroll
- Chassis: AMR 23
- Tyres: Pirelli
- Colours: British Racing Green
Potential Benefits for Affiliate Partners
The partnership between AvaTrade and the Aston Martin Formula One team is an amazing marketing opportunity for broker affiliates. The 2023 FIA Formula One World Championship includes a record twenty-three Grands Prix and will continue until November. Many Grands Prix venues are located in countries where AvaTrade is officially regulated and accepts new traders.
Regardless of their locations, the races will be watched by hundreds of millions of viewers worldwide (an estimated 445 million viewers in 2021) and will generate major media attention. Formula One will be a popular talking point, particularly over the summer season, and will generate a lot of activity on social media and in advertising.
Targeting UK and English-Speaking Traders
The marketing opportunities related to Formula One are global, with a particular emphasis on the lucrative UK trading market; Aston Martin is a classic British brand that has produced cars for over a hundred years. Great Britain has a strong presence in Formula One, with the rival McLaren and Williams Racing teams keen to give Aston Martin a run for their money.
A number of top British drivers are competing again this year, and the British Grand Prix takes place on the 9th of July at Silverstone. Affiliates need to focus on driving British traffic this summer! English language campaigns could be adjusted for the Melbourne race on April 2nd and the Singapore race on September 17th..
AvaTrade is a UK-regulated broker with a positive reputation amongst British traders. 2023 will be a great year to capitalize on AvaTrade’s partnership with Aston Martin and launch marketing campaigns aimed at UK traffic.
How to Promote the Aston Martin/AvaTrade Partnership
If you’re not a Formula One or motor racing fan, you’ll probably need to familiarize yourself with the basics of the tournament. Formula One is a major event on the global sporting calendar, and this year’s tournament is the 74th competition. The contest runs between March 2023 – November 2023, giving you plenty of time to devise and optimize high-converting affiliate marketing campaigns. It’s basically a nine-month season of high-profile events, and it is a marketer’s dream!
Although there won’t be any Grands Prix in France, Russia, or China this year, the 2023 Formula One is still very much a world tour. It attracts the world’s top drivers, and names to watch (apart from Aston Martin’s own Fernando Alonso and Lance Stroll), it includes the hugely rated 2022 Drivers’ Champion Max Verstappen, Charles Leclerc, Sergio Perez, George Harris, and Lewis Hamilton.
Promote the Grands Prix on Social Media
Formula One could almost have been designed for social media, and most broker affiliates will be focusing on social media campaigns when they promote the tournament. Images of ultra-high-performance racing cars, lightning-fast pit stops, and drivers spraying champagne in the air is amazing for social media posts.
You can easily cash in on the hype that builds up before each big race, especially when there is an element of national pride and competition involved. Formula One is fast, exciting, and high profile – and your creatives and content should try and capture that spirit. Stay within the rules and boundaries of broker affiliate marketing campaigns (and individual social media platforms) but don’t be afraid to publish dramatic and dynamic creatives that reflect the high-speed spirit of Formula One.
Each Formula One driver attracts their own following, and there’s plenty of debate about the merits of rival drivers and their particular skill sets. There’s a similar interest in the merits of different makes of racing cars, as well as the virtues of different engines, tyres, and chassis designs.
Any research that you do into drivers, vehicles, and the twenty-three different Grands Prix circuits is time well spent. When you promote the tournament on social media, you’re always looking for an original way to present your affiliate links. It pays to be well-informed and to know the ins and outs of each event.
Publish Guest Posts on Car and Motor Racing Sites
Smart affiliates will already be researching motor racing and car sites where they can publish guest posts. The partnership between AvaTrade and Aston Martin has good potential for engaging blog posts – subject to the requirements of the site owners.
The kind of people who are interested in Formula One racing are often naturally receptive to high-risk/high-reward investments like forex, cryptos, and some value stocks. They are also usually quick to grasp trading concepts like leverage, rollover, margin, and CFDs.
Even the less risk-averse motor enthusiasts may be interested in stocks, bonds, and ETFs. If oil prices rise this year, try generating some content around how oil prices affect fuel costs (links to CFD commodity trading). You could also try writing articles about electric vehicles and Tesla share prices.
If you want to make money as an affiliate, you should always think outside the box and connect with the widest spectrum of potential traders on a level they find interesting. The 2023 Formula One competition is a great way to make new connections and publish your unique affiliate links on all kinds of non-trading sites and social media pages.
Work Closely with AvaPartner
2023 could be an amazing year to earn high commissions as a broker affiliate. AvaPartner is keen to help you to achieve your true earning potential with free high-converting marketing materials and a flexible commission plan that matches your business model.
Talk to us today and join our successful affiliate partners who are already making money from the 2023 Formula One tournament!