The turbulent and volatile world of cryptocurrency trading is continuing to generate high revenues for successful affiliate partners. The best crypto affiliate programs pay very generous commissions for new online crypto traders, but many crypto affiliates are failing to reach their true earning potential.
If you’re thinking about becoming a crypto affiliate in 2023, or you’re already an affiliate read on for a simple guide to promoting these complex assets – and all the advice that you’ll need to establish yourself as a high-earning crypto affiliate.
Cryptocurrencies – Key Facts for Affiliates
Cryptos are high-profile assets
Cryptocurrencies are volatile – and sometimes controversial – digital assets. Cryptos regularly generate headlines and are one of the world’s most newsworthy financial assets. There is a massive public interest in cryptos and crypto trading, which is ideal for crypto affiliate partners. Even negative news reports create powerful marketing opportunities for shrewd crypto affiliates.
Cryptos are here to stay
Cryptocurrencies are gradually moving into the financial mainstream. They were originally a fringe asset and it wasn’t certain that they’d survive the initial surge of interest. Bitcoin, Dogecoin, Ripple, and other digital currencies are now part of the financial ecosystem. There is consumer demand for alternative digital currencies and they are here to stay.
Cryptos attract aggressive traders
Some cryptos are extremely volatile and experience sudden changes in value. Bitcoin is a classic example of a highly volatile asset. A quick look at the charts shows how it has both surged and plunged in value over the last few years. Typical crypto traders are attracted by the chance to earn high profits in a short time and tend to trade aggressively.
5 Steps to Make Money as a Crypto Affiliate
If you want to make money as a crypto affiliate in 2023, there are 5 simple steps that will give your affiliate business a solid foundation. Crypto affiliate marketing can be profitable – and therefore quite competitive. If you want to consistently drive high-value traffic, you need to always be one step ahead of the competition. Fortunately, that’s fairly easy to do because most affiliates still neglect the basics.
1. Sign Up with a Top Cryptocurrency Affiliate Programme
It might sound obvious that you need to work with the pros and sign up with one of the world’s top crypto affiliate programs. The problem for new affiliates is that the crypto boom of the last few years led to a massive proliferation of crypto exchanges and online brokers.
Not all of these exchanges and brokerages are regulated, and not all of them are trustworthy. The same applies to their partner programs. Native and unwary affiliate partners waste time – and lose money – by working with the wrong people.
If you want to make money as a crypto affiliate on a long-term basis, and not get ripped off, you need to avoid the fly-by-night crypto exchanges and brokerages that pop up online whenever there is a surge of interest in crypto trading. Instead of working with “the crypto cowboys”, look for an established online broker, preferably one that has been providing reliable financial services for at least a decade.
What constitutes a reliable online crypto broker?
- Full regulation and licensing in several jurisdictions e.g., MIFID, FRSA, and ASIC, etc.
- A variety of assets including forex, stocks, commodities, and bonds – not just cryptos.
- Full liquidity, financial stability, and a generally good reputation.
- A well-established, experienced, and well-respected partner program.
A word of caution for new crypto affiliates
Watch out for crypto partner programs that offer extremely high CPA deals for new affiliate partners. There’s a strong likelihood that they will either change the terms of the deal after the first month (claiming that it was a special introductory offer) or simply won’t pay your commissions. If something looks too good to be true – it’s usually best to avoid it.
The world of affiliate marketing is built on trust and on mutual benefit between the affiliate partner and the partner program. When you sign up with a reliable partner program that represents a top-quality international broker, you’ll already be halfway towards earning high commissions on a long-term basis!
2. Follow the Financial News and Exploit Opportunities
Cryptos are one of the few assets that routinely get coverage outside the specialist financial press or the financial pages of mainstream news sites. News editors love cryptos for the public attention that they attract. Whenever there’s a new clickbait headline and a crypto news story, you’ve got a potential marketing opportunity.
When you work as a crypto affiliate (or any kind of affiliate) it pays to create a schedule and stick to it. Set aside a few minutes every day to read – or at least to check – the financial press. You can simplify things by signing up for news alerts and newsletters that will bring the latest crypto events to your phone or desktop in real time.
3. Invest in Social Media
Not everybody is a fan of social media, but it’s a great way to make an initial positive connection with potential traders. If you’re not active on social media in your private life, you need to get up to speed on Facebook, Instagram, TikTok, YouTube, Twitter, and any other social media channels that are relevant in your country (or your target countries).
Social media is great for exploiting crypto news events. Sometimes a single new post or a quickly designed creative will be enough to drive traffic. The closer you follow the financial news, the more incisive and relevant your social media posts will be. If you can develop an authoritative voice and gain followers, your reach will expand exponentially.
Even bad news like the recent collapse of FTX or a sudden plunge in the value of a particular crypto can work to your advantage. Ask intriguing questions in your social posts, or focus on alternative assets that may rise. Crypto traders are aggressive and opportunistic and if you can gel with them on social media, you’ll easily attract new traffic.
4. When You’re Promoting Crypto – Content is King!
You have one basic goal as a crypto affiliate. It’s to persuade online traffic to click on your unique individual affiliate links. If you’re targeting the right traffic and working with the right partner program – the rest will take care of itself. Each click on an affiliate link could earn you a profitable commission. To make those links work, you need to embed them in top-quality content.
When a potential trader checks out your social media posts, TikTok, or YouTube videos, hits a landing page, or visits your website, you have to capture their attention straight away. Then you have to keep their attention for long enough to draw them into your conversion funnel. Crypto affiliate marketing is a competitive world – as is all online activity. You need attractive, compelling, and intriguing content that stands out from the mass of online material.
Once you have initial engagement, you need to focus on relevance and user experience. Your content should directly address trader needs in a user-friendly fashion. Invest in educational materials that explain crypto trading (pros and cons), offer broker reviews and trading tutorials, and scale your content according to user interest and capacity. This can range from basic guides in simple English, to detailed high-level blog posts. Think carefully about where to place your links.
5. Work Closely with Your Partner Programme
If you’ve signed up with one of the world’s most experienced and effective partner programs, it pays to work with them closely. Ask them for high-converting marketing materials for your website and social media channels. They should be happy to supply you with free marketing materials and will have some solid insights about what kind of things actually work. Not only will you save time and money, but your free marketing materials will fit the brand that you’re promoting.
Your partner program will also keep you updated about promotions and broker news. Some partner programs offer affiliates extra payments from time to time, or other promises to earn higher profits. Many affiliates miss out for the simple reason that they don’t bother to read newsletters and emails. When your broker launches a new trading platform or adds a new crypto to the asset index, you need to know in advance. It’s a great marketing opportunity and you can easily create some high-converting content around the news.
Start Promoting Cryptos Right Now!
2023 is likely to be an exciting year for crypto. We can’t predict what will happen in the financial markets, but when you’re promoting cryptos it’s safe to say that they will always be in the news.
AvaPartner is one of the world’s overall best crypto affiliate programs. When you sign up as an affiliate partner, you can also earn money promoting a whole range of other assets and high-tech trading platforms. Talk to us now about getting started.