2023 has all the potential to be a great year for affiliate marketing. One of the most exciting opportunities within affiliate marketing is promoting online CFD brokers and online trading in general. There’s a massive public appetite for alternative investments and the chance to make money and achieve greater financial independence…So pay attention!
Online affiliates share the same financial and personal goals as online traders, but instead of trading CFDs and forex to make money, they earn commissions by referring new traders to brokers. Affiliate marketing can be an extremely lucrative business, but if you want to earn within the six-figure range, it helps to be organised.
We’ll explore how to achieve affiliate marketing success in 2023 and develop a personal affiliate mindset that allows you to identify profitable market niches and drive high-value traffic in all market conditions. Read on for a quick and convenient guidebook for affiliate marketing success.
Affiliate Marketing in 2023: Challenges and Opportunities
There’s no doubt that we had a difficult couple of years in the financial markets. The global economy has had to deal with the massive disruption of COVID-19 lockdowns, the effects of quantitative easing, and inflation. Furthermore, a disastrous war in Ukraine has seen energy costs and commodity prices skyrocket.
On the plus side, the doomsday predictions of supply chain collapse, hyperinflation, and a slump to rival the Great Recession of 2008 have not come true – at least not yet. Some political leaders are now claiming that inflation has peaked, and we are transitioning to a healthier economy.
Whatever the politicians claim, we’re not out of the woods just yet. The safest thing to say about 2023 is that it is likely to be an unpredictable year. If your goal is to make money through affiliate marketing, unpredictability – and the volatility that it brings can be a good thing.
The key to success in broker affiliate marketing is awareness of all the factors that influence the industry, and the ability to rapidly adapt and adjust to them. There are five key fields where you should stay up to date and continually improve and upgrade your affiliate marketing efforts.
5 Key Fields for Affiliate Marketers in 2023
- Important financial events, financial news, and market trends.
- Useful broker news such as new assets, trading platforms, and trading tools.
- New Google algorithms and changes to how Google ranks websites.
- New social media platforms and tools, and changes in existing platform popularity, reach, and user demographics.
- New marketing tools for design, analytics, website creation, etc. that can save you time and money and improve your content and campaigns.
All these 5 key fields are dynamic and are constantly evolving. You don’t have to be a subject matter expert in any of them. However, you do need a broad overview and an understanding of the role that they play in successful affiliate marketing. If you keep your finger on the pulse, are receptive to new ideas, and can incorporate changes, you’ll already be ahead of many of your competitors.
Read our related blog post about the top 5 marketing tools for 2023
The Importance of Understanding Your Traffic
The other vital aspect of successful affiliate marketing is the ability to ‘know your own traffic’. If you want to earn high commissions on a long-term basis, you need to identify the highest converting demographics, figure out where to target them and adjust your marketing messages so that they resonate with users and deliver optimal results.
To keep on getting clicks, you need to get your individual affiliate links out there, in the right place, at the right time – and embedded in the best possible content. The ability to understand trader concerns and expectations (and adapt your marketing campaigns to address them) will set you apart from your less successful rivals. If you’re going to work in affiliate marketing, employ some psychology to become the best possible broker affiliate partner.
How to Connect to Online Traders in 2023
Your marketing messages will always depend on your target traffic. They’ll vary considerably according to which demographics you are targeting. For example, aggressive young men in their early twenties who want to trade cryptos will respond to very different messaging than retirees who want to trade low-risk stocks or bonds.
You can adjust your marketing messages and content based on trial and error (hopefully using precision analytics). There are however some common themes that you can always build on when you connect to online traders, regardless of their experience level or financial goals.
• Is the online broker trustworthy and reliable?
Every online trader – whether they’re an absolute beginner or a veteran investor – wants to know that their money is safe. If you only address one trader concern in your affiliate marketing, it should be the issue of trust. Explain the difference between regulated and non-regulated brokers and explain how‘registered brokers’ can be a deceptive term.
When you publish broker reviews, comparisons of trading platforms, fintech tools, and trading tutorials, always push home the message that the broker is regulated. Never promote any broker that isn’t regulated.
The November 2022 collapse of FTX worried a lot of traders and eroded trust in online brokers generally. Traders need to know whether their money is held in a segregated account, if they are covered by investor compensation schemes, if the broker has full liquidity, and to what degree of financial oversight the brokerage operates under.
An example of good trust-building content might read something like: “AvaTrade is currently licensed as a regulated broker by nine separate authorities, including CySEC, the Central Bank of Ireland, and the Australian Securities and Investments Commission. The brokerage has full liquidity and holds traders funds in segregated accounts. AvaTrade has a solid reputation for honesty and fair trading going back over 15 years.”
Read our related blog post about the importance of regulated brokers
• Can I really make money trading online?
One of the most pressing questions for novice traders is whether they can actually make money with online trading. Many worry that the trading platforms are too complicated to master easily, or are put off by complex financial jargon and terminology. The financial industry is often a closed world that outsiders struggle to penetrate.
You have a great opportunity to create relevant, and high-converting content to address these issues. You can fill your website with high-value SEO content such as financial glossaries, trading platform reviews and tutorials, guides to financial charts and analysis, examples of trades, trading strategies, deposit and withdrawal methods – and pretty much any other aspect of online trading.
When you write content for potential traders (or create YouTube trading tutorials), always be honest and open about the potential risks of online trading. Encourage traders to focus on their own financial education and an understanding of risk management. This honest and responsible approach will build trust and boost your own credibility.
• What are CFDs (contracts for difference)?
Newcomers to online trading are invariably confused when it comes to CFD trading. Most online brokers offer CFDs or contracts for differences on a huge variety of assets. A big part of your educational and marketing content should focus on explaining CFDs to new traders. Use simple language and give plenty of clear examples – not everybody gets it straight away (including many broker affiliates).
- A CFD or contract for difference is a type of instrument – not an asset.
- When you open a CFD on an asset, you do not buy the asset.
- CFD trading is fast, transparent, and convenient.
- CFDs are high-risk trades that can yield high profits in a short time.
- You can increase your exposure with different levels of leverage.
- If your CFD trade is unsuccessful, your financial loss is strictly limited to the sum you invested in that particular trade.
Online affiliates who take the time to explain CFD trading and offer trading tutorials, webinars, or even one on one trading sessions can substantially boost their commissions.
• What assets should I trade?
Another confusing issue for new online traders is which assets they should trade. Most people who find their way onto an affiliate site or social media channel may already know something about stocks, commodities, currencies, and cryptos. They probably won’t be familiar with ETFs, bonds, indices, and options.
Use your content to promote every available asset and to cover the whole spectrum of risk and reward. The wider you draw your net, the more traffic you’ll convert. Your partner program will be just as happy to pay for bond traders as for crypto or forex traders.
Work with a Professional Partner Program
If you really want to make 2023 a successful year, your very first step is to sign up with the right partner program. One of the biggest pitfalls for first-time affiliate partners is to sign up with programs that front for unregulated online brokers. They typically offer new affiliates ‘unbeatable’ sign-up deals with astonishingly high CPA deals. Working with them is usually a shortcut to financial loss.Remember, if it looks too good to be true, it probably is.
The forex industry is a tough business and only a fraction of regulated brokers grow to become major financial brands like AvaTrade. When you work with a professional and highly experienced partner program like AvaPartner, you’ll have all the advantages of promoting a major global brand. If you’re serious about making money as an affiliate marketer in 2023, AvaPartner can put you on the fast track to a six-figure income. The rest is up to you!