As a forex affiliate marketer, the more new referrals or clients you bring to your broker – by convincing them to visit your affiliate site and click on your affiliate links – the bigger your chances of generating profits (and success!) But, alas, that’s easier said than done. You can have the most impressive website, robust media presence, and appealing content, but without those three little letters – SEO – you can forget about search engines driving traffic to your site. In this blog, you’ll learn how to effectively incorporate SEO into your marketing communications strategy so your site will always be bustling with visitors.
But first, what exactly is SEO? Search Engine Optimization is the process of increasing your site’s visibility to search engines for relevant searches. The goal is to rank high in search results, that is, to increase the volume of quality traffic (your target audience) that finds you; because this means you’re attracting visitors who are actually interested in your company/brand/product and what it can do to solve their problems or pain points.
Bottom line: The higher you rank on the SERPs (Search Engine Results Pages) for specific keywords (words and phrases that your target audience is likely to enter into search engines like Google), the more attention you’ll get, and the greater your chances of increasing your forex affiliate earnings.
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Now, how can you best optimize SEO to boost your forex affiliate traffic?
Use the right keyword/s
Put yourself in the shoes of your target audience, and imagine what words they would be putting in their search terms. “forex”? “forex education”? “online brokerage”? “best trading platforms”? “make money trading CFDs”? Think about what qualities your brokerage has that can be translated into keywords. Here’s one: “regulated”.
If you find that the keywords you’ve selected have done nothing or little to drive traffic to your affiliate site or affiliate links, here are two suggestions. One, consider using either free Google tools (e.g., Google Keyword Planner) or even paid options (e.g., Semrush and Ahrefs), where you may well hit upon the perfect keywords for the CFD and forex affiliate niche.
Two, think of using high-volume but low-competition keywords. These are called long-tail keywords – and they are usually longer, less commonly used than the primary keywords you probably want to rank for, but more specific, thus resulting in more conversions and the chance for you to slowly build your site traffic and attract new audiences. For example, “a regulated broker”.
Thirdly, get ideas from your competitors. See if the keywords they use can work for you as well in terms of bringing high-quality, highly targeted traffic to your affiliate site.
TIP: Be honest with your audience. Be sure that the keywords you associate with or connect to your site actually give the searcher the answers they want or expect. Nothing is worse than misleading a user, meaning using keywords to lure people in, and then, in the end, you don’t write anything related to those keywords used.
Master the art of link-building
Effective links grant your content recognition, shareability, authority, and validity. They tell Google that your site is a trustworthy resource, and in the forex affiliate world, links can also introduce and provide more information on the broker-partner.
Remember that you can improve search rankings in two ways – through external links by high-quality (and non-competitive) websites AND via backlinks to your site. The more backlinks to your site’s pages from high-quality sites, the more you improve your site’s rankings. Put another way, get outside websites to link to your pages, and your content will rank higher.
Now, the obvious next question is, how do you encourage other websites to link to yours? The most successful strategies involve creating high-quality, high-value content that people will find. This is done through high-quality guest posting tactics.
Another way to do it is to convince industry influencers to mention, review, or promote your product or service to their social media followers. Yet another option is to ask friends, colleagues, or business partners who work in the same industry ask them to link to your site.
On the other hand, if you’d rather not – or find it difficult to – get other sites to link to yours, you can still boost your search engine rankings through what is called internal link building. This involves creating the anchor text – the text that describes the content on your site – and using a keyword phrase on the anchor text that clearly relates to another page on the site. For example: Site – Best Payout Forex Affiliate Program, Anchor text – “best payout”. Unlike external link building, this option allows you to control all the linking elements.
Two other link-building strategies that are especially relevant and provide increased visibility to affiliate marketers are editorial links (achieved by producing exceptionally high-value content) and guest-blogging, which doesn’t just build links but grows your brands. However, to achieve optimum results, be sure to guest-blog only on sites and blogs with a high domain authority of 45 or higher.
TIP: Watch out for duplicate content or broken links – two common errors – that affect your website.
Optimize your CFD, trading, and/or Forex content
What encourages likes, shares, comments and ultimately brings new people to your site and links – and engage with the broker you’ve endorsed – than authoritative, painstakingly researched, and high-value content? In fact, content is still one of the touchstones SEO pros use to acquire links to increase traffic streams and search rankings.
More than length, sentence structure, keyword richness, or million-dollar phrases, content that ranks well is content that goes viral, responds to the audience’s yearnings, and touches them in such a way that they want to buy what you’re selling—touching their core pain points. If you master the art of addressing your target audiences/buyer personas core pain points in your content, you’ll be able to convert them, resulting in high Forex affiliate commissions!
TIP: See how best to present your content, so it is most useful and engaging to your audience – Facebook post? How-to-video? Straightforward webinar? It doesn’t always have to be a blog as long as you touch the pain points and give a solution!
Understand the user intent
So you’ve deployed tools to research your keywords, chosen the words you wanted to target, and tested them. Now what? Do you stop there? No, you’ll have to go beyond what the keyword search tools provide in your initial research – and understand the searcher’s intent, how search engines understand content, and how that intent relates to the content you’ll create. As a Forex affiliate marketer, you have a clearer idea of what your potential referrals/clients are searching for, what challenges they have, and what solutions they desire – all of which are reflected in the search terms (keywords) they’ll use in the search engines.
For example, if your audience normally searches for “Option Trading strategies”, you could continue researching, and you may just find related variations such as “How to make money trading options”, “option trading platforms”, or “the best option trading strategies”. By integrating these variations in your keyword search process, imagine the increase in searches that could go straight to your site.
The types of results Google displays reflect this concept through its Search Quality Rating Guidelines, classifying queries by interpretation (dominant, common, minor), and segmenting them into Do (Transactional Queries), Know (Informational Queries) and Go (Navigation Queries) categories.
TIP: Take note of audience search behavior shifts to find more in-depth keywords that you can target.
Make sure your website is easy to crawl
The SEO process has often been pictured as search engine spiders expending effort to discover your site – crawling from page to page through links – and telling Google what a great (or lousy) site it is. The more links there are between pages, the more effective the website architecture, the better the internal linking and your sitemap are working, and the faster the spiders can reach your pages, and the better Google can understand your site. As well, 404 errors and adverse technical issues will slow down the spiders’ crawl.
TIP: Don’t wait to be unpleasantly surprised. Ensure your site’s crawlability and functionality at the very start by taking all the steps necessary just when you building the site.